Create a catchy tagline for your site.

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Grab your audience's attention with a catchy tagline

Taglines are short descriptions or catchy phrases to describe what your site is about. Add one in My Site → Settings → General, in the Site Tagline field.

Update my site tagline

Why should I add a tagline?

We all make snap decisions about what websites to read — a tagline tells visitors what your site is about without having to read all your content, so it helps people decide to stick around.

I have no idea how to write a creative tagline. Any tips?

  1. Avoid repeating your site title. Your tagline is an opportunity to give more context.
  2. Keep it short and sweet. Thirty word taglines are twenty words too many.
  3. Be original. Think about what distinguishes your site: your location? Your perspective? Your personality?

I'm ready to share my tagline with the world!

I'm on the mobile app. What do I do?

For Android: Tap My Site → Settings → Tagline.
For iOS: Tap My Site → Site Name → Settings → Tagline.

"My tagline 'Around the world in fifty nifty millimeters' reflects my penchant for documenting my life and travels using a fifty millimeter lens, known as the 'nifty fifty' in photographic circles." - Michelle, https://picturesofthin.gs/
Automattic Inc. | 60 29th St. #343, San Francisco, CA 94110
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